| Design - a powerful tool to improve the quality of industrial products, which "should embody the latest achievements of scientific thought, meet the highest technical, economic, aesthetic and other consumer requirements, to be competitive in the world market", and then the final word belongs to the design. IN SEARCH OF THEORETICAL design concepts. The modern science of design represented a wide variety of concepts, diversity of opinions about one hundred goals, methods and funds. Judgments about the design, ultimately dependent on the complex sBECA ICADl, economic and cultural - sBECA ICADl cistem aesthetic factors. Like any cultural phenomenon of modern society, the design of the various countries of the world - it is not only design, body and soul devoted to those who are here in this world, "calls the tune", he includes figures of progressive, in turn, is far from uniform in their ideological positions. Range of ideological aspirations of progressive designers around the broad. By naively utopian attempts to make more humane culture of the modern world through artistic transformation objective environment to a sober understanding of available design can influence the nature of human relations and their impact on change in the material and cultural conditions of the people. The nature of human relationships and its impact on the change in the material and cultural conditions of the people. The design is directly related to material production and the market, and because the designers of the world have to recognize that their ideas about the "humanization" of modern industrial culture will not come true. Differences ideological principles, goals and objectives of Western design concepts led to divergent judgments of artistic and aesthetic features, ambiguous understanding of the relationship of form and function in the design. Yet in this diversity there are several dominant trends. One of the lines goes back to the tradition of functionalist |